Resurgence | Episode 3: Resurgence of Crafts & Industry | Webinar Summary

_{Resurgence of Crafts & Industry: Webinar Summary}

_{Overview of the Crafts Sector Laila Tyabji highlighted the crafts sector's struggles over the past decade, including demonetization, GST, and COVID-19, but noted a global resurgence in demand for handmade products. She stressed the importance of investing in R&D and marketing to unlock artisans' potential.}

_{Creative Manufacturing vs. Crafts Neelam Chhiber introduced the concept of "creative manufacturing," emphasizing the need for cooperative models that empower artisans and link their work with agriculture to foster inclusive economic growth.}

_{Impact of Lockdown on Craft Communities Devika Krishnan shared how craft communities adapted to the lockdown, combining upskilling efforts with maintaining production, as crafts are integral to their livelihoods.}

_{Designer-Craftsperson Collaborations Tulika Gupta noted the increasing collaborations between designers and artisans, emphasizing the importance of visibility and effective marketing to create sustainable livelihoods.}

_{International Market Trends Christine Rai discussed the global appreciation for Indian crafts, particularly block printing and handloom weaving, and the necessity for competitive pricing and effective e-commerce storytelling post-COVID.}

_{Key Insights from Panelists}

• _{Neelam emphasized the need for artisan cooperatives similar to successful agricultural models like Amul.}
• _{Devika explained how design interventions can restore purpose and improve livelihoods, especially in conflict-affected areas.}
• _{Laila stressed the need for robust government policies tailored to the unique needs of craft communities.}
• _{Christine noted that while India is recognized for production, buyers increasingly seek modern designs that appeal to contemporary markets.}
• _{Tulika pointed out the resistance to large retailers, advocating for a dedicated ministry to support artisans without over-reliance on subsidies.}

_{The panel concluded with optimism about the future of Indian crafts, highlighting a growing consumer preference for authentic, handmade products and the potential for expansion in the global market. Prioritizing people over products remains essential for sustainable growth in the crafts sector.}

_{The full video link - ADI YOUTUBE CHANNEL}